From day one we wanted to be ‘for the people’ but what that exactly meant took some time for us to figure out. 

Over the 8+ years that For The People has been around, we’ve discussed, debated, written down, and presented principles, philosophies and manifestos on all things branding. 

Read on for an insight into our journey of the ethos that shapes our culture, work and worldview, written by our Co-Founder, Damian Borchok.