Story Cafe

Bring delightful, emotional and exhilirating stories into mundane routine

For so many people, each day begins with a coffee – which means countless stories, no matter how action-packed, romantic or dramatic, all share a single origin. (Or, sometimes, a blend.)

Story Cafe in Lane Cove celebrates coffee's foundational role in life's stories, by using every point of interaction as a jumping off point into a new type of story. A conversation over a flat white might become a love affair, for example, or a croissant might become the treasured prize to fight over. And as each new story enfolds, we show our respect to the legacy of storytelling, by exploring various forms (like haikus, screenplays, and branching narratives) or library-esque loyalty cards.

The enigmatic Monster character watches over the proceedings, representing the great unknown of stories yet to be told, and illustration collaborations allow the brand to explore non-verbal storytelling from non-traditional perspectives on limited-edition packaging and merchandise. But all of these different expressions are united by a core belief: as long as you're open to it, your next great story could be just around the corner.

Hospitality Brand Strategy Brand Identity Brand Voice Packaging
Story Cafe

Bring delightful, emotional and exhilirating stories into mundane routine

For so many people, each day begins with a coffee – which means countless stories, no matter how action-packed, romantic or dramatic, all share a single origin. (Or, sometimes, a blend.)

Story Cafe in Lane Cove celebrates coffee's foundational role in life's stories, by using every point of interaction as a jumping off point into a new type of story. A conversation over a flat white might become a love affair, for example, or a croissant might become the treasured prize to fight over. And as each new story enfolds, we show our respect to the legacy of storytelling, by exploring various forms (like haikus, screenplays, and branching narratives) or library-esque loyalty cards.

The enigmatic Monster character watches over the proceedings, representing the great unknown of stories yet to be told, and illustration collaborations allow the brand to explore non-verbal storytelling from non-traditional perspectives on limited-edition packaging and merchandise. But all of these different expressions are united by a core belief: as long as you're open to it, your next great story could be just around the corner.

Hospitality Brand Strategy Brand Identity Brand Voice Packaging

“In our industry, you can’t afford to miss that second chance with a customer. Because of this branding, people are coming back, staying, getting into the spirit of it all — and buying coffee! It’s been great and succeeded all our expectations. Because of this, we’re doing better than the rest of the market, and it’s only been six months. The feedback has been out of control and beyond our expectations.”

— Richie Chai, Story Espresso owner

“In our industry, you can’t afford to miss that second chance with a customer. Because of this branding, people are coming back, staying, getting into the spirit of it all — and buying coffee! It’s been great and succeeded all our expectations. Because of this, we’re doing better than the rest of the market, and it’s only been six months. The feedback has been out of control and beyond our expectations.”

— Richie Chai, Story Espresso owner

Credits

Recognition

In this distance, For The People sees a towering figure: Richie Chai, owner of Story Espresso. FTP wants to call out to Richie – to express what Richie's trust meant to them, to reminisce about how joyful the project was... to simply say "thank you".



But they can't – for the scenario described is a short fiction, written to communicate appreciation on a case study page.





FTP resolves to send him a nice letter sometime, instead.

Strategy


Damian Borchok

Storytelling


Mat Groom, Arielle Bodenstein, Daniel St Vincent

Design


Jason Little, Olivia King, Chris van Niekerk, Kinal Ladha, Pete Conforto

Illustration


Ilana Bodenstein

Typefaces
Cooper – Paratype


DM Mono – Google Fonts



Awards
D&AD


Graphite Pencil – Writing for Design (Storytelling)


Graphite Pencil –Graphic Design (Applied Print Graphics)


Wood Pencil – Writing for Design (Graphic)


Wood Pencil – Writing for Design (Packaging)





AGDA

Awards
Pinnacle – Brand Expression (Voice)


Distinction – Brand Identity (Small Business)


Distinction – Brand Expression (Physical)


Distinction – Writing for Design


Distinction – Brand Book and Guidelines


Distinction – Brand Expression (Voice) x2


Merit – Brand Expression (Physical)


Merit – Writing for Design 


Merit – Campaign


Merit – Writing for Design 



Best Awards


Silver – Small Brand Identity 





Transform

Awards
Winner – Best Overall Visual Identity 


Gold – Tone of Voice


Gold – New Brand 


Gold – Best Visual Identity (Food and Beverage Sector)

Featured
Brand New
The Brand Identity
Creative Review


In this distance, For The People sees a towering figure: Richie Chai, owner of Story Espresso. FTP wants to call out to Richie – to express what Richie's trust meant to them, to reminisce about how joyful the project was... to simply say "thank you".



But they can't – for the scenario described is a short fiction, written to communicate appreciation on a case study page.





FTP resolves to send him a nice letter sometime, instead.

Strategy


Damian Borchok

Storytelling


Mat Groom, Arielle Bodenstein, Daniel St Vincent

Design


Jason Little, Olivia King, Chris van Niekerk, Kinal Ladha, Pete Conforto

Illustration


Ilana Bodenstein

Typefaces
Cooper – Paratype


DM Mono – Google Fonts



Awards
D&AD


Graphite Pencil – Writing for Design (Storytelling)


Graphite Pencil –Graphic Design (Applied Print Graphics)


Wood Pencil – Writing for Design (Graphic)


Wood Pencil – Writing for Design (Packaging)





AGDA

Awards
Pinnacle – Brand Expression (Voice)


Distinction – Brand Identity (Small Business)


Distinction – Brand Expression (Physical)


Distinction – Writing for Design


Distinction – Brand Book and Guidelines


Distinction – Brand Expression (Voice) x2


Merit – Brand Expression (Physical)


Merit – Writing for Design 


Merit – Campaign


Merit – Writing for Design 



Best Awards


Silver – Small Brand Identity 





Transform

Awards
Winner – Best Overall Visual Identity 


Gold – Tone of Voice


Gold – New Brand 


Gold – Best Visual Identity (Food and Beverage Sector)

Featured
Brand New
The Brand Identity
Creative Review


Acknowledgement of Country

Acknowledgement of Diversity


© 2024

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FAQ

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Acknowledgement of Country

Acknowledgement of Diversity


© 2024

Instagram

LinkedIn

FAQ

Contact