People want to make sustainable choices when they travel. But knowing what those choices are has become difficult for tourism operators and overwhelming for tourists. Between the costly reports, carbon calculations and climate certifications, being sustainable can seem more like a sacrifice — something that comprises your experience, or complicates your plans.
Equator is charting a new course in sustainability consulting, with a platform that translates hundreds of data points into actionable insights, specifically tailored to your trip. They needed an identity that would take them from tech start-up to data disrupter and capture their ambition to change the industry, for good.
