We created an identity that was inspired by the Ranges and local guide/walking culture, inviting the drinker into the world of Du Cane. This identity is designed to capture and pay tribute to the unique geography and moments experienced on and off the Du Cane trails. Paying homage to some of our favourite nature artists, guide culture, and the outdoors, we aim to project the drinker into the world of Du Cane — as if they were there experiencing it for themselves alongside Will and his mates. Using Will as our literal guide, each touchpoint reflects a different journey, the varietal matched to the environment best drunk in. The logotype embodies a mountain range; varietal lockups are inspired by trig points; colours reflect the environment and vintage guide clothing; illustrations are journal sketches of landmarks; and language pays homage to environmental artists, guide etiquette, and the tangible moments experienced along the journey.