New work for Equator

The world's sustainable data source, inspiring positive impact.

People want to make sustainable choices when they travel. But knowing what those choices are has become difficult for tourism operators and overwhelming for tourists. Between the costly reports, carbon calculations and climate certifications, being sustainable can seem more like a sacrifice — something that comprises your experience, or complicates your plans. 

Equator is charting a new course in sustainability consulting, with a platform that translates hundreds of data points into actionable insights, specifically tailored to your trip. They needed an identity that would take them from tech start-up to data disrupter and capture their ambition to change the industry, for good. 

Sustainable travel doesn’t have to be restrictive. Whether it’s eating lobster with Icelandic locals, trekking through the remote regions of Nepal, or cycling around the streets Denmark — exploring the world can do a world of good. 
We positioned Equator as the ultimate sustainable travel guide, bringing together data from every destination to improve the impact (and overall experience) of your trip. 

Your sustainable travel guide

The new identity invites you to explore an expansive world of data, with Equator as your guide. Its gridded system is made up of infinite data points, with navigational tags and expressive icons signposting the way forward. Bright highlight colours and spotlighted stories bring personality to the world of consulting, combined with a brand voice that serves as your helpful translator and friendly guide. 

Using the name as a starting point, the new logo follows the equator line and the Earth’s axial tilt, creating a globe with a distinctive ‘e’ shape. In motion, it mirrors the constant rotation of the earth, scanning and sorting through a world of data to find experiences that do a world of good. 

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